Marketing

I view marketing as direction, whether that is finding the right product or service, or a way to make a difference. I've found purpose in connecting people to what they are searching for, and I enjoy the challenge of discovering the strategy in how to make messaging and information more digestible and effective.

Women's Elected Leadership Intensive Integrated Campaign

The Michigan Municipal League launched the Women's Elected Leadership Intensive to serve its membership after the success of a similar program for appointed women.

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GreaterGood.com Email Campaigns

While working as an email marketer and copywriter at GreaterGood.com, I created daily email campaigns using data from Google Analytics and insights from the email marketing platform. I tracked product inventory, collaborated with the promotions team, and provided art direction to graphic designers. I managed and executed the company's Breast Cancer Awareness campaigns in 2019 and 2020, promoting pink ribbon products that funded mammograms and supplies for those currently undergoing treatment.

As I grew with the company, I led A/B testing initiatives, specialized audience segmentations based on product affinity, and also became the lead copywriter and strategist for the top-revenue generating brand: The Animal Rescue Site.

The Animal Rescue Site Copy

Copy written for email campaigns sent to a subscriber list of over one million to market products that help fund meals for shelter pets and support animal rescue efforts.

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The Breast Cancer Site Copy

Copy written for email campaigns to help sell Pink Ribbon Breast Cancer products as well as other apparel, footwear, jewelry, and more that help fund mammograms for women who could not afford them and breast cancer research.

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Women Focused Copy

Copy written highlighting jewelry, clothing, and more that were crafted from women-owned businesses and women artisans from around the world.

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