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Marketing

I have held marketing positions in corporate and non-profit settings. I view marketing as an extension of my joy in helping others, whether pointing customers to products, community members to local fundraisers, or association members to programs, training, and services. Here you will find samples of marketing campaigns that I have worked on.

GreaterGood.com Email Campaigns

While I worked as an email marketer and copywriter at GreaterGood.com, I created daily email marketing campaigns using data from Google Analytics and email marketing platform insights. I tracked product inventory, collaborated with the promotions team, and provided art direction to graphic designers. I managed and executed the company's Breast Cancer Awareness campaigns in 2019 and 2020, promoting Pink Ribbon products that funded mammograms and supplies for those currently undergoing treatment.

As I grew with the company, I led A/B testing initiatives, specialized audience segmentations based on product affinity, and overall strategy for the top revenue-generating brand: The Animal Rescue Site.  

The Animal Rescue Site Copy

Copy written for email campaigns sent to a subscriber list of over one million to market products that help fund meals for shelter pets and support animal rescue efforts.

The Breast Cancer Site Copy

Copy written for email campaigns to help sell Pink Ribbon Breast Cancer products as well as other apparel, footwear, jewelry, and more that help fund mammograms for women who could not afford them and breast cancer research. 

Women Focused Copy

Copy written highlighting jewelry, clothing, and more that were crafted from women-owned businesses and women artisans from around the world.

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